(ARA) – Americans have a love affair with that classic campfire treat, S’mores. The good news – S’mores are no longer reserved just for campfire cooking. Did you know you can enjoy the chocolate, marshmallow and graham cracker goodness every day, inside and out?
S’mores have been helping families create memories since the delicious campfire recipe was first published in the Girl Scouts handbook in 1927. According to recent research, 79 percent of consumers polled believe S’mores are as much fun to make as they are to eat.
To help families make everyday S’mores moments this summer, Hershey’s and Kraft Foods offer the following S’mores “snacktivity” ideas.
* S’mores time, any time – S’mores are the perfect summer campfire companion, and they offer a great “snacktivity” for after school, a ball game or family dinner. Incorporating S’mores into your regular summer activities allows you to create a memorable Monday or tasty Tuesday that the family will all enjoy.
* Turn your backyard into a fun get-together – Get the family, friends or neighbors together for an impromptu backyard party at the fire pit. Tell them all they need to bring is their appetite – you’ll be serving S’mores.
* Grilling up sweet treats – Sweeten your next backyard barbecue by adding S’mores to the menu. As an alternative to toasting a marshmallow on a skewer, simply preheat the grill to medium-hot. Build the S’mores to your liking and wrap in aluminum foil. Place the wrapped S’mores on the grill and cook one to two minutes on each side or until the marshmallow is gooey and the chocolate is slightly melted between the graham crackers. In other words, build it, wrap it and grill it. Grilled S’mores are also always a win at tailgate parties.
* Tasty play for a rainy day – When bad weather strikes, keep the fun going by making S’mores in the microwave. Top each of four graham squares with one chocolate piece and one marshmallow. Place on microwaveable plate. Microwave on high 15 to 20 seconds or until marshmallows puff and chocolate begins to melt. Carefully remove plate from the microwave and then cover each S’mores with a remaining graham cracker square. Microwaved S’mores are also perfect for family game nights, sleepovers and afterschool treats.
You can visit www.smoressmiles.com to create more S’mores and more smiles and for a chance to win one of more than 1,000 family fun prizes including fire pits, indoor S’mores kits, backyard game sets and much more. No purchase necessary, game ends Sept. 7. See the website for official rules.